How can India qualify for Women's T20 World Cup semi-final after 58-run loss to New Zealand?
Meet woman, who switched from medical to modelling, now has net worth of 10000000, she is...
Tanush Kotian scripts history as Mumbai win 15th Irani Cup after 27 years
Elon Musk's X Pays Rs 43.42 crore fine in Brazil, but payment goes to...
Meet IIT graduate, who didn't settle for IPS posting, cracked UPSC exam twice to become...
'Mom Being Mom': Heartwarming lioness- cub moment captured on camera, video goes viral
'Gave up arms, adopted Gandhian way of...': Separatist Yasin Malik in court
NASA issues ALERT as five asteroids approach Earth today at speed of...
Over 600 people shot dead within hours in this country due to...
Malaika Arora, Wamiqa Gabbi stun in glamorous gold sarees for Navratri celebration
Deepinder Goyal, wife Grecia Munoz turn Zomtao delivery agents, pics go viral, watch here
Success story in every spray: How Toxic Male Perfume captured India's heart and market
Gautam Adani falls out of $100 billion club, Mukesh Ambani's net worth drops by Rs...
What to remember while seeking funding for your startup: Insights from expert
Viral Video: Kamala Harris repeats '32 days' in speech, sparks social media reactions
IndiGo airlines faces major system slowdown, passengers stranded nationwide
Meet Ratan Tata-backed IITian, who left high-paying job at Amazon, now runs company worth Rs...
Ranchi-Varanasi in just 7 hrs: Check Vande Bharat Express new timetable, timings, top speed to be...
Fuelling a Decade of Growth: Insights on the Rise of India's Mutual Fund Industry with Yaseen Sahar
Meet Pearl Kapur, India’s youngest billionaire: Know about his career, education, net worth and more
Pilot refuses to operate Pune-Bengaluru flight in viral video, IndiGo responds
Good news for Noida, Greater Noida residents as new metro line to Jewar Airport gets...
Rahul Gandhi summoned by Pune Court in defamation case, asked to appear before October 23
J-K: Infiltration bid foiled at LoC in Kupwara district, operation underway
RBI appoints Aviral Jain as new Executive Director
Bad news for Ratan Tata as this Indian carmaker beats Tata Motors in..., races ahead of Toyota, Kia
Gautam Adani's next BIG step, Adani group merges two subsidiaries with THIS company to focus on...
Suhana Khan turns BFF Ananya Panday’s cheerleader for CTRL screening: ‘I'm sure this will…’
Who is Padmini Pillai, Indian-American appointed as White House fellow?
Weather update: Delhi-NCR wakes up to rainy morning, IMD warns of extremely heavy rains in...
Navratri 2024 Day 3: Who is Maa Chandraghanta? Check puja vidhi, mantras and significance
Viral video: Adorable belly dance by little girl wins hearts online, watch
This man began his business at 60, then faced Rs 15 crore loss, his company's now worth Rs...
Mumbai Metro 3 launch today: Check timings, fares and daily schedule for Aarey to BKC Aqua Line
Meet man who couldn't afford to buy slippers once, later built company worth Rs 3000 crore
Haryana Election 2024: When and where to watch exit polls?
Haryana Assembly Elections 2024: Voting on 90 seats begins today, check key candidates
Mukesh Ambani loses Rs 132000 crore in 4 days amid market sell-off
IND vs NZ, Women’s T20 World Cup 2024: New Zealand beat India by 58 runs in controversy-marred match
Rohit Sharma: The True Epitome of Leadership in the Cricket World
Chef Vikas Khanna sends a special video to Rachana Shah and Rhythm Wagholikar
Watch: West Indies spinner Zaida James gets hit on face during Women's T20 World Cup 2024 match
Ticking Clock: Israel's Response To Iran's Missile Attack
Anil Ambani's Reliance Power shares plunge by 5% a day after company announces...
Donald Trump vs Kamala Harris: Who is ahead in the race of US Presidential Election 2024?
Amid divorce rumours with Abhishek Bachchan, Aishwarya Rai's old diary page goes viral, it reads...
Security fortified for India vs Bangladesh T20I match in Gwalior, what's the threat
Israel removes controversial map of India after social media outcry over J-K depiction
Meet former IPS officer, who once led NIA for 4 years, now appointed new chief of BCCI's...
Chhattisgarh: 28 naxals killed in encounter with police along Dantewada border
CBI arrests NIA officer for demanding Rs 2.5 crore bribe, here's what happened
SC rejects petitions seeking review of judgement allowing sub-classification of Scheduled Castes
Former cricketer and actor Salil Ankola's mother found dead in Pune flat
PCOS and PCOD: What's the difference? Symptoms, causes, treatment, prevention
Meet richest man of Kanpur with whopping net worth of Rs 14000 crore, he is the mastermind behind...
'Rs 25 charge per toilet seat..': Himachal Pradesh govt clarifies on sewerage charges
Who is Gia 'Goyal', related to Zomato CEO Deepinder Goyal, with net worth of Rs 142850150000
Meet actress who speaks 9 languages, was abused on TV, opted out of Ajay Devgn film, she is...
Meet woman who begged in childhood, became doctor after 20 years of struggle, now she is...
IndiGo's Rakesh Gangwal makes HUGE investment in US Airline, buys 3600000 shares worth Rs....
What is pleasure marriage? Why Indonesian women are getting married to tourists?
BUSINESS
The Toxic Male Perfume, a Surat-based startup, has swiftly risen to prominence, leaving an indelible mark on the Indian perfume market since its inception in April 2023.
TRENDING NOW
Surat, India, September 11, 2024: India's beauty and personal care industry is continuously evolving and one brand has emerged as a true disruptor, challenging established norms and redefining the luxury fragrance experience. The Toxic Male Perfume, a Surat-based startup, has swiftly risen to prominence, leaving an indelible mark on the Indian perfume market since its inception in April 2023.
Explosive Growth in Just One Year
The Toxic Male Perfume's journey to success is nothing short of remarkable. In just one year, the company has achieved a staggering 200% increase in monthly revenue, soaring from 60 lakhs to 1.8 crore between February 2023 and February 2024. This exponential growth is further emphasised by impressive milestones:
- Over 1.5 million bottles sold
- Daily sales of approximately 3,000 bottles
- Processing 900-1000 orders per day
- Expansion from 70 to over 230 employees
The brand's success comes at a time when India's perfume market is experiencing significant growth. Projections indicate a USD 657.72 million increase by 2030, with the global fragrance market expected to grow at a 5.9% CAGR through the same period.
Bottling Luxury: The Secret Behind Their Scented Success
Under the leadership of CEO Jaimin Dobariya and Co-founder Harsh Patel, The Toxic Male Perfume follows an innovative approach to product development and customer engagement. The brand has successfully recreated over 260 designer fragrances with 95% similarity, offering luxury-like scents at affordable prices. This strategy has democratised the luxury fragrance experience for India's aspiring middle class.
A key differentiator is the company's commitment to quality. Each perfume boasts a remarkable 25% oil concentration, ensuring exceptional longevity and sillage – a feature typically reserved for high-end luxury brands.
Digital Disruption: Rewriting the Rules of Fragrance Retail
The Toxic Male Perfume has leveraged a digital-first approach to great effect. By harnessing the power of social media and e-commerce platforms, the brand has built a strong online presence, amassing over 270,000 followers across various platforms. This digital-first approach contributes to their sales model, with the company pioneering a WhatsApp-based system that creates a personalised and seamless shopping experience.
Targeting the 21-35 age demographic in the middle to upper-income brackets, The Toxic Male Perfume has piqued interest among consumers seeking affordable luxury. The brand's success is reflected in its impressive 4.6 rating across Google and a 4.8-star rating on Facebook and Google.
Essence of the Future: Charting the Course for Continued Growth
The Surat-based fragrance company continues to disrupt the Indian fragrance market, looking forward to further growth and expansion. With the premium segment accounting for over 55% of the market share and showing substantial growth, the brand is well-positioned to capitalise on emerging opportunities.
The success of The Toxic Male Perfume serves as a powerful reminder of the potential for innovation and disruption in even the most established industries. By combining quality, accessibility, and a deep understanding of consumer needs, this home-grown fragrance startup has not only carved out a significant market share but has also reshaped the domain of India's fragrance industry.