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VIRAL
Among the surprises was Indian business tycoon Mukesh Ambani as one of the most searched individuals in Pakistan, landing at number 10.
Every year, Google's Year in Search report gives a fascinating look into the digital pulse of the nations around the world, and trends from Pakistan this year are not different. Among the surprises was Indian business tycoon Mukesh Ambani as one of the most searched individuals in Pakistan, landing at number 10. He is known for his gigantic business empire and luxurious lifestyle, so the name of Ambani crossing borders into Pakistan's digital curiosity hints at a shared fascination with success stories, no matter the origin.
Beyond Ambani’s appearance, Pakistan’s search behavior painted a colorful picture of interests and priorities. From practical questions like “How to check polling station” during this year’s elections to the quirky “How to make millions before grandma dies” (inspired by a Thai Netflix movie that went viral), the diversity was striking.
Sports heroes and local personalities also attracted attention, with Abbas Attar, Ateel Adnan, and Arshad Nadeem being the most searched. Searches for recipes, second-hand cars, and election-related information reflected a mix of everyday needs and aspirations.
Perhaps the most interesting insight was the increased popularity of international content. The surprise love for a Thai movie among Pakistani viewers is a sign of the shift in entertainment choices, with audiences looking beyond traditional boundaries.
Search trends this year not only told us about the changing tastes of Pakistan but also gave a snapshot of a society that seeks to balance global curiosity with local concerns—embracing new ideas while navigating familiar challenges.