• LATEST
  • WEBSTORY
  • TRENDING
In the middle of IND vs ENG Test, this star cricketer starts business, launches new..., has this Virat Kohli connection, he is...

In the middle of IND vs ENG Test, this star cricketer starts business, launches

Why Automation Matters: The Sudheer Amgothu Revolution in Scalable DevOps and Cloud Resilience

Sudheer Amgothu's Automation Revolution: DevOps & Cloud Resilience.

Little Pepe Price Prediction: Will LILPEPE Become the Next $1 Billion Market Cap Crypto in 2025?

Little Pepe Price Prediction: Next $1B Crypto in 2025?

  • PHOTOS
  • VIDEOS
  • ENTERTAINMENT
Want flawless skin like Kriti Sanon? Here’s her morning skincare routine unpacked

Kriti Sanon’s morning skincare routine revealed!

Shefali Jariwala, Sidharth Shukla, Pratyusha Banerjee: Bigg Boss contestants who died tragically

Shefali Jariwala, Sidharth Shukla, Pratyusha Banerjee: Bigg Boss contestants who

Zomato founder Deepinder Goyal love life: Met first wife Kanchan Joshi in IIT, got divorced to marry Mexican Grecia Munoz aka Gia Goyal

Zomato founder Deepinder Goyal love life: Met first wife Kanchan Joshi in IIT, g

HomeIndia

INDIA

India’s Smartphone Addiction Surges in 2024: 1.1 lakh crore hours spent online, driving social media and OTT expansion

Take a moment and look around when you’re in a metro, bus, or even at a restaurant with family—most people will have their heads down, engrossed in their smartphones. While India's economy faces challenges like slowing growth and weaker consumer spending, one industry remains unaffected—smartphones and digital platforms. As people spend more time online, social media influencers, businesses, and streaming services are seeing massive profits.

Latest News

Pravrajya Suruchi

Updated : Mar 28, 2025, 06:15 PM IST

India’s Smartphone Addiction Surges in 2024: 1.1 lakh crore hours spent online, driving social media and OTT expansion
Indians spent over 1.1 lakh crore hours on mobile screens in 2024

TRENDING NOW

  •  Meet IAS Priyanka Goel who is no less than any model, enjoys massive following on social media, cracked UPSC exam in her 6th attempt with AIR...

    Meet IAS Priyanka Goel who is no less than any model, enjoys massive following on social media, cracked UPSC exam in her 6th attempt with AIR...

  •  Another masterstroke by Mukesh Ambani and Gautam Adani, join hands to sell..., partnership aims to improve...

    Another masterstroke by Mukesh Ambani and Gautam Adani, join hands to sell..., partnership aims to improve...

  •  10 most handsome men in the World: This BTS member beats Hrithik Roshan, Chris Evans, Brad Pitt

    10 most handsome men in the World: This BTS member beats Hrithik Roshan, Chris Evans, Brad Pitt

  •  Meet TV's most glamorous villian who got married at 16, became mother at 17, divorced at 18, later became India's top...; her name is...

    Meet TV's most glamorous villian who got married at 16, became mother at 17, divorced at 18, later became India's top...; her name is...

  •  Meet UPSC topper whose father left him, was raised by mother who worked as loan agent, once wanted to become sanyasi, cleared civil service exam in 5th attempt with AIR..., he is...

    Meet UPSC topper whose father left him, was raised by mother who worked as loan agent, once wanted to become sanyasi, cleared civil service exam in 5th attempt with AIR..., he is...

  •  Big move by Deepinder Goyal, after food delivery, Zomato co-founder announces entry in this sector, aims to revolutionise...

    Big move by Deepinder Goyal, after food delivery, Zomato co-founder announces entry in this sector, aims to revolutionise...

  •  '9th fail cricketer...': Rinku Singh gets trolled after his appointment as Basic Education Officer by UP govt`

    '9th fail cricketer...': Rinku Singh gets trolled after his appointment as Basic Education Officer by UP govt`

  •  After Shefali Jariwala's sudden death, her Bigg Boss 13 co-star Rashami Desai makes BIG statement: 'I don't know why...'

    After Shefali Jariwala's sudden death, her Bigg Boss 13 co-star Rashami Desai makes BIG statement: 'I don't know why...'

  •  Shefali Jariwala's demise: Doctor gives major update in 'Kaanta Laga' girl sudden death, suspects...

    Shefali Jariwala's demise: Doctor gives major update in 'Kaanta Laga' girl sudden death, suspects...

  •  What is fatwa? Will Muslims target Donald Trump, Benjamin Netanyahu after Shiite clergy's decree? Salman Rushdie was stabbed after fatwa...

    What is fatwa? Will Muslims target Donald Trump, Benjamin Netanyahu after Shiite clergy's decree? Salman Rushdie was stabbed after fatwa...

  •  Shefali Jariwala's friend Pooja Ghai says she did take IV drip before her death: 'I was standing there when...'

    Shefali Jariwala's friend Pooja Ghai says she did take IV drip before her death: 'I was standing there when...'

  •  New UPI Rules:  limits on balance check..., GPay, PhonePe, Paytm users to see major changes from...

    New UPI Rules: limits on balance check..., GPay, PhonePe, Paytm users to see major changes from...

  •  Sarfira box office collection day 1: Akshay Kumar's film registers disastrous opening despite positive reviews, earns...

    Sarfira box office collection day 1: Akshay Kumar's film registers disastrous opening despite positive reviews, earns...

  •  Meet woman, who lost her father when she was 6 months old, her mother remarried when she was 3, later became IITian to fulfill her dadi's dream, she is...

    Meet woman, who lost her father when she was 6 months old, her mother remarried when she was 3, later became IITian to fulfill her dadi's dream, she is...

  •  China's big blow to its friend Pakistan, refuses to give this weapon, Shehbaz Sharif in tension due to...

    China's big blow to its friend Pakistan, refuses to give this weapon, Shehbaz Sharif in tension due to...

Take a moment and look around when you’re in a metro, bus, or even at a restaurant with family—most people will have their heads down, engrossed in their smartphones. While India's economy faces challenges like slowing growth and weaker consumer spending, one industry remains unaffected—smartphones and digital platforms. As people spend more time online, social media influencers, businesses, and streaming services are seeing massive profits.

India’s Digital Boom
With smartphones becoming more affordable and frequent online sales by e-commerce platforms, India is seeing a rapid increase in internet usage. According to a report by EY, Indians collectively spent 1.1 lakh crore hours on their smartphones in 2024. On average, people spent five hours a day on their phones, with nearly 70% of the time dedicated to social media, gaming, and videos.

This shift has transformed India’s media and entertainment industry, which is now worth Rs 2.5 lakh crore rupees (USD 29.1 billion). For the first time, digital channels have overtaken television as the biggest segment. Despite spending slightly less time per day on mobile phones compared to Indonesia and Brazil, India’s sheer population makes it the largest smartphone market globally, attracting tech giants like Meta, Amazon, Mukesh Ambani’s Jio, and even Elon Musk.

The Rise of Content Creators and Digital Shopping
As screen time increases, businesses are changing how they reach customers. Instead of relying on TV ads and billboards, brands are focusing on social media ads, influencer marketing, and interactive campaigns. Big Bang Social CEO Sudeep Subash highlights how social media has become a digital shopping mall, influencing what people buy, where they shop, and even how they form opinions.

Platforms like JioHotstar, the newly merged streaming service from Disney+ Hotstar and JioCinema, have already gained over 100 million paid subscribers in just two months. Meanwhile, India’s creator economy is booming, with thousands of influencers making money by posting everything from daily vlogs to adventure trips. The government has even launched a USD 1 billion fund to support digital creators.

AI, 5G, and India’s Growing Data Consumption
Artificial Intelligence (AI) is also transforming the way ads and content reach users. Companies track what people watch, skip, and buy, using AI to create personalized advertising that feels more relevant and engaging.

Meanwhile, India's 5G adoption is skyrocketing. Reports show that India has the highest mobile data consumption per user globally, with an average usage of 21.2 GB per month. Nokia’s Mobile Broadband Index suggests that 5G usage has tripled in 2024, with an expected 77 crore subscribers in the next three years.

Make-in-India Push for Smartphones
With 14.5-15 crore new smartphones sold annually, India is the second-largest smartphone market after China. Thanks to the government’s "Make-in-India" initiative, brands like Apple, Vivo, and Xiaomi are expanding their manufacturing units in India.

A decade ago, India produced only 25% of the mobile phones needed for its market. Today, 97% of smartphones sold in India are made domestically, with total production reaching Rs 4.1 lakh crore (USD 49.27 billion) in FY24. India has now become a major export hub for iPhones and other smartphone brands.

The Digital Dilemma
India’s digital story is still evolving. As people continue to spend more time glued to their screens, businesses will keep adapting. However, the big question remains—are we controlling our digital habits, or are they controlling us?

Find your daily dose of All Latest News including Sports News, Entertainment News, Lifestyle News, explainers & more. Stay updated, Stay informed- Follow DNA on WhatsApp.
  • 50 Keywords: India
  • smartphones
  • screen time
  • digital boom
  • Social Media
  • OTT
  • e-commerce
  • Influencers
  • Ai
  • 5G
  • data consumption
  • Mukesh Ambani
  • Jio
  • META
  • Amazon
  • YouTube
  • Netflix
  • JioHotstar
  • Disney+ Hotstar
  • gaming
  • Content creators
  • advertising
  • Digital Marketing
  • Mobile Users
  • Telecom
  • Nokia
  • Broadband
  • Online Shopping
  • internet adoption
  • cheap data
  • smartphone sales
  • Make-in-India
  • Apple
  • Vivo
  • Xiaomi
  • mobile manufacturing
  • exports
  • consumption
  • Business
  • Entertainment
  • digital ads
  • engagement
  • short videos
  • reels
  • vlogs
  • AI tracking
  • personal ads
  • consumption habits
  • Digital Economy
  • growth
  • Tech giants
  • Internet Trends
Read More
Advertisement
POPULAR STORIES
Janaki vs The State of Kerala row: Malayalam film industry protests in front of CBFC office, details inside
Janaki vs The State of Kerala row: Malayalam film industry stages protest
Good news for team India, Jasprit Bumrah returns to nets, bowls with full intensity ahead of crucial second test match, watch video
Good news for team India, Jasprit Bumrah returns to nets, bowls with full intens
Donald Trump drops big hint on who will buy TikTok, says will need China's approval: 'It’s a group of...'
Donald Trump drops big hint on who will buy TikTok: 'It's a group of...'
Who is T Raja Singh? Controversial Telangana BJP MLA quits party amid state leadership tussle
Who is Raja Singh? Telangana BJP MLA resigns amid leadership issues
Parag Jain, IPS officer who played key role in Operation Sindoor, appointed new RAW chief: Know all about his salary, perks and other allowances
Parag Jain, IPS officer who played key role in Operation Sindoor, appointed...
MORE
Advertisement
MOST VIEWED
Want flawless skin like Kriti Sanon? Here’s her morning skincare routine unpacked
Kriti Sanon’s morning skincare routine revealed!
Shefali Jariwala, Sidharth Shukla, Pratyusha Banerjee: Bigg Boss contestants who died tragically
Shefali Jariwala, Sidharth Shukla, Pratyusha Banerjee: Bigg Boss contestants who
Zomato founder Deepinder Goyal love life: Met first wife Kanchan Joshi in IIT, got divorced to marry Mexican Grecia Munoz aka Gia Goyal
Zomato founder Deepinder Goyal love life: Met first wife Kanchan Joshi in IIT, g
Loved Bobby Deol's comeback in Animal? Here are 5 Bollywood stars who made an impactful return
Loved Bobby Deol's comeback in Animal? Here are 5 Bollywood stars who made an
Are you Squid Game fan? these 7 thrilling game shows can be your next binge
Loved Squid Game 3? these 7 thrilling game shows can be your next binge
MORE
MOST WATCHED
  • BRICS Summit 2025: PM Modi To Attend 17th BRICS Summit In Brazil, Here Is What’s On His Agenda

    BRICS Summit 2025: PM Modi To Attend 17th BRICS Summit In Brazil, Here Is What’s On His Agenda

  • Shefali Jariwala Death: Bigg Boss 13 & Kaanta Laga Fame Shefali Dies At 42, Due To Cardiac Arrest

    Shefali Jariwala Death: Bigg Boss 13 & Kaanta Laga Fame Shefali Dies At 42, Due To Cardiac Arrest

  • Shefali Jariwala Last Post For Friend & Ex BF Sidharth Shukla, 'Thinking Of You Today' | Bigg Boss

    Shefali Jariwala Last Post For Friend & Ex BF Sidharth Shukla, 'Thinking Of You Today' | Bigg Boss

  • Shefali Jariwala Death: 'Abuse, Violence...' Why Shefali and Ex-Husband Harmeet Singh Got Divorced?

    Shefali Jariwala Death: 'Abuse, Violence...' Why Shefali and Ex-Husband Harmeet Singh Got Divorced?

  • Kolkata Rape Case: FIR Details Horror of Kolkata Law Student Rape, Forceful Penetration & Marks...

    Kolkata Rape Case: FIR Details Horror of Kolkata Law Student Rape, Forceful Penetration & Marks...

MORE
Advertisement
DNA ORIGNALS
DNA TV Show: Shifting Lok Sabha polls 2024 focus from development to religion
DNA TV Show: Focus of Lok Sabha polls 2024 shifting from development to religion
DNA TV Show: Amit Shah's doctored video exposes 'deepfakes', a new threat to diverse society
DNA TV Show: Amit Shah's doctored video exposes 'deepfakes' a new threat
DNA TV Show: Analysis of child traffickers' modus operandi in Delhi
DNA TV Show: Analysis of child traffickers' modus operandi in Delhi
DNA Exclusive: Ugly 'Car-Nama' exposed! Showrooms charge extra for delivering cars of high waiting period
DNA Exclusive: Ugly 'Car-Nama' exposed! Showrooms charge extra for delivering ca
 DNA Exclusive: India's first Twitter user on her 16-year Twitter journey and Elon Musk's 'adventures'
DNA Exclusive: India's first Twitter user on her 16-year Twitter journey
MORE
Latest News
English
EnglishHindi
Twitter
English
EnglishHindi
LOGIN
  • Home
  • Latest News
  • WAA 2025
  • Webstory
    • submenu-img7 majestic images of Star Cluster captured by NASA’s Hubble Space Telescope
    • submenu-img9 most-awaited OTT shows, web series, films releasing in July 2025
    • submenu-img7 unique deep space images captured by NASA
    • submenu-img7 stunning images of 'Star Wars' planets captured by NASA
    • submenu-img7 beautiful images of nebulae captured by NASA
  • Videos
    • submenu-imgBRICS Summit 2025: PM Modi To Attend 17th BRICS Summit In Brazil, Here Is What’s On His Agenda
    • submenu-imgShefali Jariwala Death: Bigg Boss 13 & Kaanta Laga Fame Shefali Dies At 42, Due To Cardiac Arrest
    • submenu-imgShefali Jariwala Last Post For Friend & Ex BF Sidharth Shukla, 'Thinking Of You Today' | Bigg Boss
    • submenu-imgShefali Jariwala Death: 'Abuse, Violence...' Why Shefali and Ex-Husband Harmeet Singh Got Divorced?
    • submenu-imgKolkata Rape Case: FIR Details Horror of Kolkata Law Student Rape, Forceful Penetration & Marks...
  • Business
    • submenu-imgThis Indian billionaire celebrates three birthday every year, reason is..., not Mukesh Ambani, Narayan Murthy, Sunil Bharti Mittal, Kumar Mangalam Birla, he is...
    • submenu-imgBig move by Deepinder Goyal, after food delivery, Zomato co-founder announces entry in this sector, aims to revolutionise...
    • submenu-imgThis Indian IT giant teams up with Sam Altman's OpenAI for...; not Ratan Tata's TCS, Narayana Murthy's Infosys
    • submenu-imgIndian Railways notifies fare hike: Ticket prices for AC, non-AC raised by...; check details
    • submenu-imgBIG move by Anil Ambani as Reliance Infra inks Rs 20000 crore pact with...; to explore...
  • Photos
    • submenu-imgWant flawless skin like Kriti Sanon? Here’s her morning skincare routine unpacked
    • submenu-imgShefali Jariwala, Sidharth Shukla, Pratyusha Banerjee: Bigg Boss contestants who died tragically
    • submenu-imgZomato founder Deepinder Goyal love life: Met first wife Kanchan Joshi in IIT, got divorced to marry Mexican Grecia Munoz aka Gia Goyal
    • submenu-imgLoved Bobby Deol's comeback in Animal? Here are 5 Bollywood stars who made an impactful return
    • submenu-imgAre you Squid Game fan? these 7 thrilling game shows can be your next binge
  • India
    • submenu-imgPM Modi to visit this African country, is important for India as it supplies..., his two-day tour is important due to...
    • submenu-imgDeath toll rises above 40 in blast at Telangana chemical factory: Know how it happened and what is the cause
    • submenu-imgDelhi bans fuel for old vehicles from today: Know what are End-of-life vehicles, directives, and penalties
    • submenu-imgPM Modi to visit country where Indians first arrived by sea 180 years ago, is significant due to...
    • submenu-imgDelhi's oldest railway station to get new name? Delhi CM writes to Union Railway Minister, says 'this move would serve...'
  • Education
    • submenu-imgMeet IAS Priyanka Goel who is no less than any model, enjoys massive following on social media, cracked UPSC exam in her 6th attempt with AIR...
    • submenu-imgKarnataka KSEAB 2nd PUC Exam 3 results to be declared soon: Know steps to check marks, direct link here
    • submenu-imgMeet man who went to JNU after completing BTech, later cracked UPSC exam with AIR..., now appointed as...
    • submenu-imgNIOS Class 10th Result 2025 DECLARED at nios.ac.in: Check steps to download, direct link here
    • submenu-imgCUET 2025 UG Result Expected Today: Check steps to download scorecard, direct link here
  • Automobile
    • submenu-imgThis luxury car is first choice of Indians, even left BMW, Jaguar, Audi behind in sales, it is...
    • submenu-imgKia India unveils Carens Clavis: Check features, design changes, price and more; bookings open on...
    • submenu-imgTesla CEO Elon Musk launches most affordable Cybertruck, but it costs Rs 830000 more than older version, it is worth Rs...
    • submenu-imgPlanning to buy a Maruti Suzuki car? Prices set to rise by 4% from...
    • submenu-imgAudi launches Audi RS Q8 2025 in India: Know price, specifications and unique features
  • DNA Explainers
  • Entertainment
  • Viral News
  • Her DNA
  • Lifestyle
  • Sports
  • World
  • Ezmall
Advertisement
Headlines