Kriti Sanon mocks award events, says they are 'all for PR': 'Kitna matter karta hai...'

Actress Kriti Sanon recently voiced her frustrations with the award show circuit, questioning their relevance. In a candid podcast appearance, she also opened up about her quarter-life crisis, criticizing the superficiality of award shows, where getting dressed up is merely a publicity stunt. 

“After working for 10 years in the industry, I think there are certain parts of it that I like doing and then there is a part which I don’t like doing but have to do. So what happens after a point you start getting irritated by it,” said Kriti while questioning the significance of it. She then admitted that she goes through a quarter-life crisis when she is getting ready for an event. 

Kriti sneered at the idea of multiple awards and called them a PR stunt. “Hair makeup costume, after that now photographer, it’s a lot sometimes. Award functions, in the 90s there used to be two or three award functions. Right now, there is an award function for every portal. And suddenly you wonder how much it matters. Mostly this happens for PR and a sort of atmosphere and pressure that it has,” she said. 

She went on to express her nostalgia for the simplicity of the past, saying, "Earlier, people didn't judge, didn’t stress about designer labels; they'd even attend events in denim and t-shirts. If I could change one thing about today's time, it would be this."  Further, she also criticized the gruelling promotion schedules, recalling a breakdown she had while promoting Bhediya. She said that the constant travel and pressure can be overwhelming, sometimes causing you to break down under the strain of these everyday frills. She also poked fun at the repetitive interview questions she faced during promotions, joking that she wished she had recorded her answers. "There was a point where Varun Dhawan and I literally memorized each other's responses," she quipped.

On the professional front, Kriti was last seen in Do Patti, alongside Shaheer Shaikh and Kajol. Up next, she is reportedly be doing Cocktail 2, directed by Homi Adjania, however, there is no official confirmation on the same.