The Rise of Lab-Grown Diamonds – Why Consumers are Choosing Sustainable Luxury

Increasingly, jewellery buyers are prioritizing sustainable and ethical options, which is why LGDs are emerging as a popular alternative to traditional mined diamonds.

One of the main factors driving this shift is the environmental impact of diamond mining, which can result in significant ecological damage and has been linked to unethical labor practices. By contrast, lab-grown diamonds offer an environmentally friendly option with a 98% smaller carbon footprint and up to 85% less water usage compared to mined diamonds. These factors make lab-grown diamonds an attractive choice for those who seek luxury with a clear conscience.

Prominent brands have recognized this shift in consumer preferences. The Tata Group’s retail company, Trent, recently launched its lab-grown diamond brand, Pome, signaling the conglomerate’s entry into the sustainable luxury market. Senco Gold and Diamonds followed suit with its brand, Sennes, which focuses exclusively on lab-grown diamond jewellery. Ivana Jewels, a major player in the LGD sector, continues to offer high-quality pieces that align with modern ethical and environmental values, helping drive the trend forward.

Even international giants are taking note. De Beers has introduced its lab-grown diamond brand, Lightbox, while Pandora, known globally for its jewellery collections, announced in 2021 that it would exclusively use lab-grown diamonds in its pieces, marking a milestone in the industry's sustainability journey.

In terms of consumer behavior, a recent survey revealed that 70% of millennials and 58% of Gen Z buyers are more inclined to purchase lab-grown diamonds due to their affordability and ethical production. LGDs are often 20-40% more affordable than mined diamonds, allowing consumers to purchase larger, more exquisite stones without exceeding their budgets. This shift reflects the priorities of a younger generation that values both social responsibility and financial flexibility.

Additionally, lab-grown diamonds offer the same optical, physical, and chemical properties as mined diamonds, which means they share the same refractive index and brilliance. LGDs are graded and certified like natural diamonds, ensuring the same quality and craftsmanship that customers expect from luxury jewellery.

As lab-grown diamonds continue to rise in popularity, leading brands like Ivana Jewels, Pome, Sennes, and Lightbox are helping shape a more sustainable future for the jewellery industry. This trend signals a broader movement towards responsible consumption, where consumers can celebrate their special moments with pieces that reflect both their style and their values.

By embracing lab-grown diamonds, today’s jewellery buyers are not only making a personal statement but also participating in a movement that champions ethical luxury and a greener planet.

(This article is part of DMCL Consumer Connect Initiative, a paid publication programme. DMCL claims no editorial involvement and assumes no responsibility, liability or claims for any errors or omissions in the content of the article. The DMCL Editorial team is not responsible for this content.)