Sunil Mittal's Airtel teams up with Deepinder Goyal's Blinkit for 10-minute SIM delivery; its price will be Rs...

Indian billionaire Sunil Mittal's Bharti Airtel has teamed up with the quick commerce platform Blinkit to deliver SIM cards to its customers within 10 minutes. Deepinder Goyal's Zomato acquired Blinkit in 2022 for USD 568 million. After the SIM card is delivered, customers can activate the number using Aadhaar-based KYC authentication, as per the stipulated process. Customers will have the option to choose from both postpaid and prepaid plans or trigger mobile number portability (MNP) for porting into the Airtel network. It will be mandatory for customers to activate the SIM within a 15-day window to ensure a smooth and hassle-free transition. In the initial phase, the SIM delivery service will be available across 16 major cities, including Delhi, Gurugram, Faridabad, Sonipat, Ahmedabad, Surat, Chennai, Bhopal, Indore, Bengaluru, Mumbai, Pune, Lucknow, Jaipur, Kolkata, and Hyderabad. There are plans to add more cities and towns over a period of time, according to a release.

"Customers to receive SIM cards at their doorstep in a minimal 10 minutes at a nominal convenience fee of Rs 49," Airtel said. To streamline the process, customers can access the online link and view the activation video for a seamless activation experience. Additionally, for all such activations, Airtel customers have the option to access the help centre through the Airtel Thanks App for any assistance.

READ | Meet Nidhi Kaistha, Delhi University alumnus, and the new head of Lamborghini India 

Commenting on the partnership, Siddharth Sharma, CEO - Connected Homes and Director of Marketing, Bharti Airtel, said; "Simplifying customer lives is central to everything we do at Airtel. Today we are thrilled to partner with Blinkit for 10-minute SIM card delivery to customers' homes across 16 cities and in due course of time we plan to expand this partnership to additional cities."  Albinder Dhindsa, Founder and CEO of Blinkit, "Blinkit takes care of the delivery, while Airtel makes it easy for customers to complete self-KYC, activate their SIM, and choose between prepaid or postpaid plans. Customers can also opt for number portability, all at their convenience," he said.

(With inputs from PTI)