DNA TV Show: Will President's rule be imposed in Delhi?
Watch: Police try to destroy liquor bottles worth Rs 50 lakh, locals steal them, video goes viral
This state to get 3 new Vande Bharat express trains from Sept 15; check route and other details
Jacqueliene Fernandez resumes work with month-long shoot for Housefull 5 in London
'It’s an unfortunate...': Zeenat Aman says most designer outfits are 'unwearable'
Bollywood actress Anushka Ranjan sets up panel to support women battling sexual violence
Green Day, Shawn Mendes bring global star power to India as they headline Lollapalooza India 2025
RBI slaps Rs 10000000 penalty on India's largest bank for...
Jeff Bezos' fiancee Lauren Sanchez reveals surprising morning rule, says, 'Just us...'
Fast & Furious star Tyrese Gibson arrested in Georgia, details inside
Mukesh Ambani's Reliance ties up with Israeli company to launch....
Meet man, who cracked UPSC twice, has 20 degrees, resigned as IAS officer due to...
Auto giant gifts Olympic medallist Manu Bhaker this car, it costs Rs...
J&K terror funding case: Baramulla MP Engineer Rashid gets bail till October 2 due to…
Elon Musk takes billionaires to space: SpaceX launches mission for first-ever...
Meet man, who worked at Mukesh Ambani's company for 5 yrs, resigned to launch Rs 1091 crore...
AFG vs NZ: ‘Never coming back here’: Afghanistan slam Greater Noida stadium, here’s why
RG Kar ex-principal Sandip Ghosh sent to 14-day judicial custody till...
Selena Gomez says she can't have her own children: 'Medical issues would put...'
Meet Indian genius, son of IIT-JEE topper, who won gold at world’s toughest...
Manipur: Internet suspended in state for 5 days amid students' agitation
Haryana Polls: Who is Captain Yogesh Bairagi, BJP candidate fielded against Vinesh Phogat?
Apple iPhone 16 launched, netizens say, 'Same product, different....'
Migrating Banking Applications to the Cloud: Strategies and Best Practices
Sohail Khan reacts to dating rumours after being spotted with mystery girl: 'She is...'
No fee for these vehicles on national highways, check details inside
Duleep Trophy: Star batter replaces Rishabh Pant as BCCI announces updated squads for second round
Haryana Assembly polls: BJP releases second list of 21 candidates; check here
Uttarakhand landslide: 5 dead in Sonprayag, 3 injured, rescue operations underway
Kim Jong Un's North Korea to raise birth rate with this bizarre move, will punish...
Good news for Ayushmann Khurrana as he makes huge return from this company, it is…
Audi owned by Maharashtra BJP chief son smashes several cars in Nagpur, 2 injured
Drunk man fights with people on flight, enters cockpit, you won't believe what happened next
Borders fully secure; will not allow terrorists to disturb J-K Assembly polls: BSF
Watch: Mukesh Ambani visits new parents Deepika Padukone, Ranveer Singh after birth of baby girl
Arshad Nadeem left cricket for javelin throw due to this reason, his brother claims...
'Moment PM Modi said he speaks directly to God, we saw it as psychological collapse': Rahul Gandhi
Sohail Khan finds love again? Actor spotted with mystery girl post dinner date, watch viral video
This is India's shortest expressway, has 34 toll booths on 29 km road, it connects...
Meet woman who left Rs 1 crore job offer twice, built Rs 50 crore firm, she is now...
Darshan confesses to 'kicking' Renukaswamy twice on head, asking Pavithra Gowda to hit him with...
Union Minister Nitin Gadkari says this big carmaker ignored his advice on EVs, 'now they've…'
Revealed: Price of new Apple iPhone 16 Pro, iPhone 16 Pro Max in India
James Earl Jones, voice of Star Wars' Darth Vader, The Lion King's Mufasa, passes away at 93
At least 40 killed, dozens injured after Israeli strike on Gaza humanitarian zone
'My path to healing...': Princess of Wales Kate Middleton gives big update on cancer treatment
AIAPGET 2024: Counselling registration starts today, check details here
Meet man, India's richest beggar, who owns two flats in Mumbai, has net worth of...
Babar Azam to be sacked as captain again? Here’s what coaches Kirsten, Gillespie tell PCB
Sarfaraz Khan likely to be replaced by star batter in 1st Test vs Bangladesh due to…
Rahul Gandhi launches fresh attack on PM Modi in US, says, 'darr nahi lagta ab...'
Meet woman who moved to India after partition, built Rs 10031 crore company with Rs 20000, she is...
Apple launches new iPhone 16 with Apple Intelligence, A18 Bionic chip for Rs...
Apple launches new AirPods 4 with noise cancellation for Rs....
Apple Watch 10 series announced with larger screen, fasted charging; check details
Business
Before Bisleri's move into the soft drink market, Reliance, led by billionaire Mukesh Ambani, had planned to reintroduce its own soft drinks under the Campa Cola brand, following the acquisition of Pure Drinks Group.
Jayanti Chauhan, the daughter of Bisleri International chairman Ramesh Chauhan, was initially reluctant to assume a leadership role in the company. As her father's age advanced and no clear successor was in place, he considered selling Bisleri International, leading to discussions with the Tata Group in November 2022. However, when the deal with Tata did not materialize, Jayanti decided to step up and take control of the company herself.
After assuming the position of Vice Chairperson, Jayanti announced the launch of new carbonated beverages under three sub-brands: Rev, Pop, and Spyci Jeera, catering to the cola, orange, and jeera-flavored drink segments, respectively. These additions complement Bisleri's existing lineup, which includes drinks like Bisleri Limonata. The company has also rolled out various digital and social media marketing campaigns to promote these new offerings.
Before Bisleri's move into the soft drink market, Reliance, led by billionaire Mukesh Ambani, had planned to reintroduce its own soft drinks under the Campa Cola brand, following the acquisition of Pure Drinks Group. Experts believe that Bisleri's entry into the soft drink market will present significant competition to Reliance’s plans.
Following the collapse of the deal with Tata Group, the latter invested heavily in its mineral water brands, including Tata Copper+ and Himalayan. As the sole heir to a business empire valued at Rs 7000 crore, Jayanti Chauhan is now poised to compete with industry giants like Mukesh Ambani's Reliance and Ratan Tata's companies under the Tata Group.
Jayanti, who has been associated with Bisleri since she was 24, now leads the company as Vice Chairperson at the age of 42. She oversees the Sales and Marketing teams and is actively involved in advertising, communication strategies, marketing, and branding efforts.
Her academic background includes studies in product development at the Fashion Institute of Design and Merchandising in Los Angeles, Fashion Styling at Istituto Marangoni Milano in Italy, and further expertise in photography and fashion styling from the London College of Fashion. She also holds a degree in Arabic from the School of Oriental and African Studies (SOAS), University of London.
Having grown up in Delhi, Mumbai, and New York City, Jayanti developed a love for travel and animals. Despite earlier considerations of selling Bisleri, Ramesh Chauhan has confirmed that there are no plans to do so, affirming that Jayanti will continue to lead the company.