Mamaearth co-founder Ghazal Alagh says every successful brand has one thing in common, it is...

Mamaearth co-founded Ghazal Alagh shared that every successful brand has one thing common. Can you guess what it is? 

Well, it's an "enemy"; not necessarily does it need to be a competitior brand, but could be a system, a mindset, or a deep-rooted problem, Alagh opines. 

In a post on 'X', the Mamaearth co-founder wrote, "What do all successful brands have in common? They all have an enemy. That enemy is not always a competitor but a system, a mindset, or a problem."

Illustrating her point further, Ghazal Alagh stated Netflix fought with the cable TV phenomena, making entertainment accessible everywhere. Nike just didn't sell shoes, but tackled with self-doubt with its iconic "Just Do It" campaign. 

Similarly, Airbnb disrupted traditional hospitality; Mamaearth, as per Alagh, developed its product to be safe, toxin-free. 

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 February 18, 2025

Ghazal Alagh, boasting 63.6k followers on 'X', often shares valuable advice with her followers. In a recent post on social media, she opened up on how to deal with stress, sparking discussions around mental well-being.