India, China, Russia trilateral dialogue to be revived soon? New report claims...
US takes BIG step on Pahalgam terror attack, declares LeT proxy The Resistance Front as...
DNA TV Show: Israel to 'tear up' Donald Trump's vision for Syria with Damascus strikes?
India strengthens defence with successful launch of Prithvi-II, Agni-I missiles
Not Jasprit Bumrah! India coach hails THIS 31-year-old pacer as team's 'Lion'
Indian billionaire Gautam Adani gets richer by Rs 7150 crore after selling 20% stake in...
Meet woman who chose IFS over IAS even after securing AIR 13 in UPSC exam, she is from...
Bad news for Azim Premji as Delhi HC directs Wipro to pay Rs 200000 to ex-employee due to...
'Future looks scary': Microsoft layoff story goes viral, Internet reacts, know shocking reason
Huge blow for Team India as star pacer suffers freak hand injury ahead of 4th Test against England
ITR Filing 2025: When will you get your refund? What should you do to avoid late refund?
Kareena Kapoor's vacation in Greece comes with a Shah Rukh Khan twist: 'Did a lungi dance in...'
Kiara Advani, Sidharth Malhotra to follow no-photo policy for their newborn baby
'Factory of IAS': This family produced 6 civil servants through generations, it is based in...
What is Kanwar Yatra, how did it begin? Lord Shiva gulped poison, then THIS happened...
Here's how Salman Khan is preparing hard for Battle of Galwan: 'Abhi thoda sa zyada time...'
Ratan Tata's TCS's new bench policy makes several employees anxious about layoffs
Cheating case filed against Malayalam actor Nivin Pauly, director Abrid Shine for this reason
Good news for Azim Premji as Wipro beats estimates, its Q1 FY26 net profit rises to Rs...
Connie Francis, whose 1962 song Pretty Little Baby is now a viral sensation, dies at 87
Pepe Price Prediction: 10x Still In Sight, But Analysts Say This Token Has More Room To Run
Solana Price Prediction: Could SOL Hit $500 By Year-End or Will RTX Continue To Outshine?
Tata Sons carries forward Ratan Tata's legacy, to invest $400 million in ..., details here
Little Pepe Crypto Price Prediction: LILPEPE Successfully Listed on CoinMarketCap
Has Jasprit Bumrah become India's unlucky charm in Tests? Viral stats ignites debate
Who are Druze minority and why is Israel attacking Syria to protect them?
IndiGo Delhi-Imphal flight returns shortly after takeoff due to mid-air technical snag
Meet India's fastest runner who broke 100m sprint record in just...; he is from small village in...
Forex Robot Trends: Automation Defining the Future of Trading
Who was Chandan Mishra? Bihar gangster who was shot dead by 5 gunmen in Patna hospital
Louis Vuitton's new Lifebuoy-shaped bag is as expensive as any car, check out SHOCKING price
Priyanka Chopra's passionate kiss with Nick Jonas on the beach goes viral; watch video
29 soldiers killed in BLA attack, Is Pakistan Army losing war against militants in Balochistan?
At least 60 killed in massive fire at Iraq shopping mall, horrific video surfaces
PAC cosmetics: Performance meets the Indian beauty requirements
KKR star all-rounder announces retirement from international cricket, his name is....
BUSINESS
This handover of the family-owned company precedes a much anticipated revival of the highly regarded 1963 design house that introduced the flatweave Indian dhurrie to the world.
: Jaipur Rugs, India’s leading manufacturer of handmade carpets and a global luxury brand, proudly announces its acquisition of Shyam Ahuja, a name synonymous with exceptional craftsmanship and timeless design in the luxury rug and textile industry. This landmark acquisition includes Shyam Ahuja's personal collection and his extensive design archive, representing a pivotal moment for Jaipur Rugs in its mission to preserve and elevate India’s artisanal heritage.
Founded in 1963 by visionary entrepreneur Shyam Ahuja, the brand revolutionized the flatwoven dhurrie as a woven canvas, captivating the American market and securing its position as a cult favorite among A-list designers. Shyam Ahuja’s rugs have adorned the homes of global icons such as Jacqueline Kennedy-Onassis, Gianni Versace, and even featured in the historic confessional interview of the late Princess of Wales.
Shyam Ahuja’s storied legacy of timeless design, sophisticated aesthetics, and outstanding quality remains as relevant as ever in today’s market, celebrated for its embodiment of quiet luxury and stealth wealth. Jaipur Rugs aims to harness this enduring appeal to re-establish the brand as a leader in global luxury.
“This acquisition represents a remarkable synergy between two brands united by a shared vision to champion India’s artisanal legacy on the global stage,” said Yogesh Chaudhary, Director of Jaipur Rugs. “Shyam Ahuja’s legacy, defined by timeless design, exceptional craftsmanship, and an unwavering commitment to quality, resonates deeply with our philosophy. We are committed to reviving its glory days and restoring its position as a global luxury leader.”
A Legacy of Luxury: Shyam Ahuja
For over five decades, Shyam Ahuja has epitomized quiet sophistication and understated elegance. Its instantly recognizable dhurries, inspired by diverse influences ranging from Versailles ceilings to Scottish tartans, set global milestones in the luxury rug industry. Renowned for his masterful use of color and innovative advertising campaigns, Shyam Ahuja’s brand became a benchmark of refined taste, earning admiration from legendary decorators like Bunny Williams and gracing the homes of luminaries such as Oscar de la Renta and Anna Wintour.
Shyam Ahuja was also the author of Dhurrie: Flatwoven Rugs of India, a definitive work that underscored his expertise and passion for Indian textiles.
The acquisition will see Jaipur Rugs honor Shyam Ahuja’s original vision while independently developing the brand as a separate entity with its own supply chain.
Jaipur Rugs: Leaders in Handmade Luxury
Jaipur Rugs, a family-owned social enterprise, has transformed into a global powerhouse, operating in over 85 countries with an expansive network of 40,000+ artisans across 650 villages in India. With women comprising 85% of its artisan workforce, Jaipur Rugs combines tradition and innovation to deliver exquisite handmade carpets to discerning customers worldwide.
The company boasts an annual production capacity of 700,000 square meters and operates 10 stores in India, alongside international showrooms in Milan, London, Singapore, Dubai, Russia, and China. Jaipur Rugs’ dedication to sustainability, ethical sourcing, and preserving traditional craftsmanship has positioned it as a pioneer in the handmade rug industry.